Influence Maximization for Informed Agents in Collective Behavior
نویسندگان
چکیده
Goal: Influencing the society and changing the crowd behavior through microscopic social interactions Application: • Marketing: Viral marketing, face to face advertisement in a social network • Political science: Electoral campaigns • Social science: control of crowd movements Investigated Problems so far: Find the k most influential persons (K-MIP) of a society (also called initiators, key players, opinion leaders, ...) Idea: Influencing initiators would lead to the greatest possible diffusion of a behavior in a society Assumptions: Changing initiators’ opinions or behaviors is possible by costing a budget. In real world, this assumption is not always true. Solution from Swarm Intelligence: Influence initiators indirectly by informed agents. Use a minority of informed agents to convince the society including the most influential people. The minority should do this through social interactions that take place locally among the agents that have direct friendship links. The total number of links that the minority can initiate is limited.
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